Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly Special leads successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers Special leads than it is to cultivate new leads. How much easier and more effective? According to the authors of Marketing Metrics, the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%.
That’s math anyone can understand and it’s a process that begins Special leads with onboarding new customers. Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and Special leads interests of specific customers. In this blog, I’ll give a deeper dive into how Special leads to create a drip campaign with your existing customers in mind. Begin
With the End in Mind When creating drip campaigns set expectations from Special leads the very beginning and provide additional value from the start of what should be a long and valuable relationship. Welcome Email A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Provide them with all the Special leads information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.