They will try to get every last possible sale, and any remaining money will be spent on “Jenny” customers: green light worksheet This allocation of funds provides clear direction and goals for each campaign and ensures that each type of client receives the appropriate level of attention. Does that make sense? By the way, figuring out the optimal buyer persona layout can be tricky, so to make it easier, I've actually put together a free marketing budget calculator you can use (click here to access the calculator).
Build Your 2017 Search Marketing Budget You've done your research and created buyer personas - now what? Columnist Jacob Baadsgaard explains how to put a financial value on your personas to determine your search marketing budget. Read more It's the season to optimize fax number list search bids It's the season to optimize search bids If you handle paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don't leave you much time to Read more Top 10 local search insights of 2016 Top 10 local search insights of 2016 Local Search Association columnist Wesley Young looks back to 2016 to find the top 10