Simplify your account structure 1. Relinquish control with Auto Applied Recommendations Google is automating more and more work of SEA specialists. Last year a new feature was launched, namely Auto Applied Recommendations (or AAR). Google AAR options Google AAR options As the name suggests, these are automatically implemented recommendations that Google applies itself. You don't even have to give permission for that. For example, AAR allows you to automatically remove the keywords that are not displayed or conflicting keywords. AAR optimization score example AAR optimization score example AAR is all about improving the quality of your Google Ads account.
This quality determines how well your campaigns perform and is made clear as an optimization score ( Opti score ). The advantages of using the AAR functions is that you spend less time on basic optimizations and that best practices are implemented by default. However, take a critical look at the recommendations, because with AAR you do relinquish control. Check whether or not the recommendations are applicable to your company. Keep testing the AAR features job function email list and evaluate which ones work best for you. 2. Maximize your campaign results The work for advertisers is becoming increasingly challenging due to the more complex customer journey, due to the growing number of touchpoints. Which campaigns do you use to be visible at the right moments in the customer journey? And how do you best divide the budgets? Google has the answer to these kinds of questions: Performance Max campaigns , a new kind of Google Ads campaign.
Google Advertising Channels Google Advertising Channels The possibilities of this new feature were already shared during the last edition of Friends of Search, they are extra valuable for 40% of all entrepreneurs in small and medium-sized businesses. Performance Max campaigns achieve the maximum result for your company across different Google Advertising channels (Search, Display, YouTube, Discovery, Gmail & Google Maps), based on machine learning and automation. With the Performance Max campaigns, advertisers are one step closer to full automation.