In my experience, a lot of FMCG and brick-and-mortar bulk sms service retail genes have actually penetrated. I have been in Australia for 6 years. After studying brand crisis public relations at the University of Sydney, I worked in digital marketing locally, working for Digital Jungle and Unilever. After returning to China, I also worked with brands such as Pharmacy Chain Store, Fruit to bulk sms service operate some physical retail projects. With the outbreak of this epidemic, we have seen that online and offline home-delivery businesses such as fresh food e-commerce and hot pot takeaway have become popular.
By comparison, isn't this the "new retail" proposed in 2016? New retail is actually not that "new". There have been 4 retail revolutions in China's history: The bulk sms service first is from state to private The second is from a single store to a physical retail chain The third time is the era of physical retail chains to e-commerce platforms This time the new retail is the fourth time In my opinion, this fourth new retail is a retail revolution with social media as the largest shopping channel and operating users as the core competitiveness. This includes two features: First, social media channels are the largest bulk sms service shopping channel, and brick-and-mortar retail chains currently have the lowest customer acquisition costs.
Second, retail began to transform from operating bulk sms service channels and operating traffic to operating users. In order to verify these two characteristics, I will share two trading cases one by one. Social Media Channels Earning back 400,000 yuan with 246 yuan, the 10-day turnover of Chicken increased by 14% The case data of Chicken is beautiful. 46,000 people paid, 9,543 people came to the store to repurchase, and the revenue exceeded 400,000 yuan... These all bulk sms service occurred in the off-season. At the moment of the epidemic, it can actually be regarded as the off-season for all businesses. gameplay may give some reference to some retail stores that are currently open for limited hours.