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salma akter
Jul 28, 2022
In CIGAR BEGINNERS CLUB
In the era of national fitness, various sports and fitness apps have also sprung up. As a tool APP to record running, cycling, walking and fitness data, Yuedong Circle is also a sports community with social and e-commerce attributes. This article will analyze Yuedong Circle from the aspects of function, market and users. 1. Product functional framework 1.1 Functional framework brain map 1.2 User path 1.2.1 Usage path of motion data recording function 1.2.2 The usage path of the community function 1.2.3 Use path of sports mall function 2. Market analysis 2.1 Market boundary and market space In August 2014, Yuedong Circle was launched as a product of "running recording tool + sports-themed social networking". Among them, the "Daily Challenge" function business email list attracts users by completing the challenge every day and earning red envelopes, and encourages users to keep exercising. The circle function establishes a social circle and increases user stickiness. In October 2016, the function of the online marathon was launched. In November of the same year, the treasure hunt function was launched, which combined games and sports to increase the fun of sports. Today, the gamified sports model and red envelope incentive mechanism have made Yuedong Circle a sports community for the whole people. At the same time, its operation model has also changed from "tools + social networking" to "tools + social networking + e-commerce". According to the State Council's "National Fitness Plan (2016-2020)", it is estimated that by 2020, the number of people who exercise once a week or more will reach 700 million, and the number of people who regularly participate in physical exercise (more than three times a week) will reach 435 million. At the same time, the statistics of Jiguang Big Data show that as of June 2018, the total users of fitness APPs reached 104 million. Fitness APPs have made the consumption of fitness exercise almost no threshold. In addition, the concept of national fitness has continued to deepen, so the target user group in the field of fitness still has a lot of room for development.
Yuedong Circle APP, the brilliance and bottleneck of red 
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salma akter

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