And intent of mobile users is essential today. Make sure your mobile experience meets (but ideally exceeds) expectations, or you risk losing market share and revenue to the competition. Make your mobile SEO fast and furious. In addition to being attractive and easy to navigate, mobile websites must be fast. According to a Google study, 53% of mobile users leave sites that take more than three seconds to load. Following technical mobile SEO best practices (e.g. image optimization, redirects, JavaScript and CSS) is a necessary barrier to entering today's digital world. Think contextual mobile content. Focus on creating content that mobile users
want and will find valuable. Typically, mobile users are in research mode - they're looking for the information they need or they need inspiration. Make sure your brand is present and influencing this decision when it's ready to convert, which is more likely to be on a desktop or in-store jewelry retouching service than on a smartphone. 3. From local to hyperlocal The hyperlocal opportunity has never been greater for marketers. Hyperlocal targeting lets you reach people based on their location. It’s a great way for brands to capitalize on “near me” searches and “I want to go”
micro-moments and become hyper-relevant and hyper-meaningful. How marketers can master this change: Own local search. Make sure the essential contact information people are looking for is visible or easy to find. This includes name, address, phone, hours and directions. Hyperlocal optimization = hyperimportant. Google's personalized hyperlocal results give more visibility to smaller geographic locations. Optimize your Google My Business page, create localized content and landing pages, use local business schema markup, and monitor your local keyword rankings performance.